Some highly downloaded apps are just plain broken. My award for the worst app for inbound travelers is KDDI subsidiary Wire & Wireless' "Travel Japan (TJW) Free WiFi".

For foreign tourists coming to Japan for the first time, the experience must be surreal, almost like visiting a Disneyland. You get interesting stories, colorful costumes, safety and orderliness, ...

I clearly remember one fall day back in 2014 walking through Shibuya and suddenly realizing just how many more foreign tourists were around.

Problems that McKinsey ignores: entrenched bureaucratic thinking in government organizations JTA and JNTO, and the fact that currently the Japanese Inbound Tourism sector is pretty much controlled by foreign entities.