TT-672 -- Will Dentsu hit a home run with Aegis? E-biz news from Japan

Dentsu is paying a huge 48% premium over the last closing price for the object of its desire -- marketing group Aegis, making the takeover deal worth about US$5bn.

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TT-558 -- Web Companies Fuel Exports, ebiz news from Japan

Ambitious Web marketing and export logistics firms help small and medium-sized Japanese manufacturers.

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Where have all the QR codes gone?

It used to be that the 2D QR barcodes developed by Denso were everywhere on Japanese posters, magazine advertisements – in fact, anywhere where the advertiser wanted the reader to follow through with a visit to a Web site to learn more about the product or service. The idea was that customers would use their mobile phones’ cameras to take a pictures, and follow the Web site through to a long complex URL.

Message from the Publisher

Terrie LloydTerrie Lloyd Having a population that is able to screen out distractions means marketers have to come up with ever more devious, or in-your-face, means of marketing to their audience. My favorite place to see this marketing-versus-humanity evolution at work is in Shibuya. Whatever is new to catch your attention, you’ll see it there first.

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Tokyo Queues For You

DoughnutsBy Florian Kohlbacher and Uwe Holtschneider -- Why you have to wait two hours for a doughnut in Japan. -- Queuing is nothing special in Japan. Every day, television programs show long lines of people queuing for up to one hour, even in front of regular noodle shops, only to finish their food within less than ten minutes. Now, the Tokyo branches of the American doughnut chain Krispy Kreme are taking this phenomenon to a new level.

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Marketing Luxury Brands in Japan

BagBy Jon Hoel -- Hey, big spender. -- At first glance, Yukina Abo, 22, is one of many million reasons why Japan consumes 41% of the world’s luxury goods, according to JETRO. Her impressive collection of luxury accessories includes Louis Vuitton, Hermes, Prada and Coach. Aspirational consumers in Japan like Abo have been willing to skimp and save to buy a must-have item, even if it means getting into debt to do so.

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The Eyes of the Consumer

EyeBy Andrew Till -- Understanding the Japanese consumer in the digital age -- Japan, and its population of demanding consumers, has always been a famously tough market to crack. Several of the world’s favorite brands, including Colgate Toothpaste and eBay, are simply not present here, and those that are often struggle in a war of attrition against strong, home-grown competitors. -- The world of experimental psychology and neuroscience that has provided marketers with eye tracking technology is now also a source for other advanced tools that are used to gauge the effectiveness of advertising, especially costly TV commercials.

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Marketing 101

Listening personBy Sarah Noorbakhsh -- Proctor & Gamble: a Japanese marketing success story -- Global consumer goods giant P&G entered the Japanese market in 1973, acquiring the Nippon Sunhome Company—just three years later, its first product in Japan, the laundry powder ‘Cheer’ had become a best seller. An international marketing leader, in recent years it has had to adapt to changing market conditions and also to think about its own ‘P&G’ brand.

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Marketing Services Directory

J@pan Inc is pleased to present our comprehensive Marketing Services Directory.

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Deconstructing Dentsu

Death StarBy Makoto Goldstein -- An in-depth look at the Japanese advertising giant -- The advertising industry in Japan is a unique creature and many believe that it is driven, like so many other facets of Japan’s history, by one major ruling body. In the marketing realm, the Shogun is Dentsu. Dynamic they may not be, yet all encompassing and all-purveying they most definitely are.

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