For foreign tourists coming to Japan for the first time, the experience must be surreal, almost like visiting a Disneyland. You get interesting stories, colorful costumes, safety and orderliness, ...

I clearly remember one fall day back in 2014 walking through Shibuya and suddenly realizing just how many more foreign tourists were around.

Problems that McKinsey ignores: entrenched bureaucratic thinking in government organizations JTA and JNTO, and the fact that currently the Japanese Inbound Tourism sector is pretty much controlled by foreign entities.

The one thing with all types of visitors is the problem which I call "nexus point real estate", meaning the availability of accommodation in key tourist locations around the country.