TT-792 (Tourism Edition) -- Japan's Own "Snow Bird" Real Estate Boom

Japan Travel
* * * * * * * * TERRIE'S (TOURISM) TAKE - BY TERRIE LLOYD * * * * * *
A bi-weekly focused look at the tourism sector in Japan, by Terrie
Lloyd, a long-term technology and media entrepreneur living in Japan.

Tourism Sector Edition Sunday, February 15, 2015, Issue No. 792

SUBSCRIBE to, UNSUBSCRIBE from Terrie's Take at:



It was a beautiful if somewhat chilly day in Tokyo on Saturday, and
the first signs of spring were in the air. I took a bike ride out to
Odaiba, and out of curiosity detoured to view the construction work
going on at the massive new Olympic Village complex just getting
started at Harumi. Traversing the new bridge from Odaiba to Harumi you
get a grandstand view of the 109 acres of excavation, footings, and
emerging buildings -- trucks, workers, concrete, and steel everywhere.
It's really quite impressive, and the site is supposed to be the
biggest single housing complex in Tokyo in the last 42 years. A great
photo opportunity, if you can remember to take your camera...! :-)

Once completed, the Harumi Olympic Village will have 10,860
residential units and will house most of the incoming athletes. Then
after the Olympics the units will be refurbished and sold off as
luxury apartments to those wishing a front-row view of the Rainbow
bridge and the downtown Tokyo skyline across the water. While
apartment prices in Harumi are currently set at around JPY830,000/sq.
m. (i.e., about JPY58MM-JPY60MM for a typical 70 sq. m. place),
expectations are that after the local population starts to feel the
buzz, egged on by strong interest from Chinese and SE Asian buyers,
that prices will start zooming up.

How far? Well, given the fact that the area will be brimming with
buzzing training gyms, seaside restaurants, and landscaped expanses of
grass and trees, and given that it's fashion and location that will be
driving demand, we think you can look at other fashionable desirable
locations in Tokyo for an indication. For example, further inland in
Harajuku, which has Yoyogi park and lots of trendy shops and cafes
nearby, new luxury apartments are typically priced at
JPY1,200,000~/sq. m., and so we would not be surprised to see the
Harumi apartments fetching similar prices in 2021. That's a lot of
capital gains upside to drive demand for a while.

------------------- ICA Event - February 19th ------------------------

Speaker: Brent Conkle - President & CEO Business Across Cultures Co.,
Ltd. Executive Leadership Coach and Talent Management Consultant
Title: "If your employees aren't growing they're going! -- Solution:
Create an employee value proposition that focuses on unleashing,
empowering & engaging leadership."

Details: Complete event details at

Date: Thursday, February 19th, 2015
Time: 6:30 Doors open, Buffet Dinner included and cash bar
Cost: 4,000 yen (members), 6,000 yen (non-members) Open to all. No
sign ups at the door!!!!!!!
RSVP: By 10am on Monday 16th February 2015
Venue is The Foreign Correspondents' Club of Japan

And sure enough, riding on past the current centerpiece of
construction, I found a who's who of construction company and land
developer sign boards, indicating these firms are planning one massive
project after another. The International Olympic Committee reckons
that the property sector in the area will enjoy sales of up to
JPY152bn in the run-up to the Games, while the economic benefit felt
by the construction industry will be around JPY475bn. Since the number
of people living in the area is expected to swell from 11,030 in 2010
to 47,000 by 2016, we suppose that local shops and merchants won't do
too badly, either.

Seeing so much activity centered on a single construction site drives
home the potential for a real estate boom in Tokyo over the next five
years, however, I also think the foreigner-fueled land boom will have
reverberations beyond the capital. Already Japan is becoming one of
the premier holiday destinations for wealthy people in Asia, and as
they start to come multiple times a year, we think it won't be too
long before we start seeing the same phenomenon here that Florida has
with Canadians -- the so-called "snowbird" visitor/property owners.

In 2014, Canadians accounted for about one third of the properties
purchased by foreigners in Florida. They spent US$2.2bn last year
alone, the seventh straight year in a row that Canadians were the top
buyers in the state. As a result, house prices that back in the Lehman
Shock ran for around US$50,000-US$100,000 now have a median sales
price of US$260,000. 89% of the purchases were cash transactions,
indicating that most buyers are well off, and their main target was
vacation condos in major cities.

While the Canadians are seeking sun and relaxation in Florida, we
believe the Chinese are looking at Japan more for high-grade dining,
clean air, good shopping, and easy access to sights and entertainment.
Their main targets are apartments in Tokyo, Osaka, and Fukuoka. Then
for those buyers coming from further south, SE Asians seem to want to
add in snow, onsens, scenery, as well as more modestly priced
permanent accommodation. This means that they are not only in the
major cities, but also exploring secondary cities and ski resorts,
especially those near onsen.

And why not? Especially when you can get 536 sq. m. of ready-to-build
land in Hakuba for just JPY10,000/sq. m. just 800m away from the ski
lifts. You can put up a log cabin for JPY10m (yeah, twice the cost of
the land) and you have a cosy, low-rates hide-away for the family to
go to every winter and summer break.

In fact, the cost of land up in the snowy alps of Japan is so
incredibly cheap at the moment, that with the recent devaluation of
the yen I feel it is only a matter of time before foreign buyers start
to discover just what a bargain Japan is. By no means remote or
inconvenient, you can get an acre of land with an existing house in
Minakami, within 5km-10km of at least 3 ski fields, for as little as
JPY5m. Or, if you want to move a bit further to the south, to Miyoko,
you can get an entire hotel (we kid you not) on 48,000 sq. m. of land,
for just JPY8m!

OK, there is a catch with the hotel... It's derelict and will cost
hundreds of thousands of dollars (maybe several million) to refurbish.
Still, with 57 guest rooms and a staff dorm for 13, it's going to be a
bargain "do-up" for someone.

Back in Tokyo, already the flow of foreign investment into private
real estate (versus commercial) is ramping up remarkably. CBRE reckons
that foreign investment in Japanese real estate overall in 2013 was up
an incredible 79% over 2012. We're guessing that this year will see
similar expansion. Jones Lang LaSalle says that Chinese investors
alone have bought JPY10bn of private apartments since 2011. It's easy
to see why, when for for JPY15m, a low-end investor can get a
refurbished 70 sq. m. apartment downtown and a rental return of
JPY60,000/month. In comparison, that same money doesn't even buy a
parking lot in Hong Kong.

We're not quite at the buying levels of the Canadians in Florida yet,
but certainly the trend is there.

Will a flood of foreign buyers stimulate a protectionist backlash by
the Japanese? Probably "Yes", especially where the Chinese are
involved, since they are such a red flag to right wing politicians.
Already there have been murmurs from Kasumigaseki of the need for
controls on properties that comprise water catchment and forestry
areas, as well as locations that are politically or militarily
sensitive. But right now, and perhaps for as long as the next 3-5
years (as long as it takes for the right wing to gather a head of
steam and translate that into legislation), there are currently NO
laws or regulations to prohibit the purchase of Japanese real estate
by foreigners.

...The information janitors/


SUBSCRIBERS: 7,082 members as of February 15, 2015
(We purge our list regularly.)


Written by: Terrie Lloyd (

HELP: E-mail with the word 'help'
in the subject or body (don't include the quotes), and you will get
back a message with instructions.

Send letters (Feedback, Inquiries & Information) to the editor to

For more information on advertising in this newsletter, contact

Get Terrie's Take by giving your name and email address at, or go straight to
Mailman at:


Copyright 2015 Japan Inc. Communications Inc.

----------------- Japan Inc opens up Japan ----------------

J@pan Inc authoritatively chronicles business trends in Japan. Each
posting brings you in-depth analysis of business, people and
technology in the world's third largest economy.
Visit for the best business insight on Japan available.
Terrie mailing list



Would you have any recommendations for property websites, just out of curiosity?

I meant to comment on your earlier article about the problems attributable to the education system. Very insightful and I think are likely to be spot-on.

Hi, Stig. Thanks for the kind words. Which website you use should be defined by the area that you are interested in, and also the type of market. For places outside Tokyo, the property sites are poorly ranked by Google, and thus don't show up until you be specific about area.

Some of my favorites are:
Foreclosed properties: Sleepwell Homes --
Luxury properties: Sothebys --
Expat rentals: Ken Corp --
General foreigner rentals: MetroHomes --
General Japanese rentals: Recruit -- (Japanese only, but huge)
Low-cost stays: Airbnb --
Honshu mountain realty: Kura Corp --

Wow! - many thanks!