The Shoryudo project is a collaborative effort by the nine prefectures of Shizuoka, Aichi, Gifu, Nagano, Mie, Shiga, Fukui, Ishikawa, and Toyama, to develop their rural destinations for foreign tourists.
Welcome to the first issue of Terrie's Take for 2016. Usually our first Take features predictions about general Japanese business and politics. But we thought we'd focus a bit more on our core expertise, which is tourism.
An enthusiastic travel article in the Daily Mail could be turned into a marketing lesson for Japanese tourism authorities, showing clearly the hot buttons an experienced opinion-leader presses to engage his audience.