Measure for Measure



J@pan Inc’s hard information on selected economic sectors and industries


Compiled by Ken Worsley of


  • Japan’s total retail sales in May 2008: ¥11.04 trillion
  • Increase from year before: 0.2%
  • Last month in which retail sales fell year-on-year: July 2007
  • Estimated amount Seiyu intends to spend on renovations over the next two years: ¥30 billion
  • Number of locations to be renovated: 90
  • Sales increase at Uniqlo in June: 0.7%
  • Change in the number of visitors to Uniqlo stores in June: -1.3%
  • Number of Talbots locations to be closed by Aeon in 2008: 100
  • Average spending at households with two or more people in May: ¥288,128
  • Decline from a year ago: 3.2%
  • Decline in household spending on services in May: 7.64%
  • Decline in supermarket sales in May: 1.1%
  • Increase in food sales at supermarkets in May: 1.2%

Mobile Phones

  • Amount spent by NTT DoCoMo to take equity stakes in mobile telephone carriers in Malaysia, Bangladesh and the Philippines: ¥200 billion
  • DoCoMo’s revenue from “international business” in fiscal 2007: ¥80 billion
  • Projections for that revenue in fiscal 2008: ¥100 billion
  • Year in which SoftBank intends to cease operating its 2G network: 2010
  • Approximate number of current SoftBank users on its 2G network: 4.15 million
  • Nokia’s global share of mobile handset sales: 40%
  • Nokia’s market share in Japan: Less than 1%
  • Nokia’s target market share for Japan: 10%
  • Approximate number of mobile phone users who currently pay for unlimited data transmission: 35.5 million
  • Firm with the largest KDDI, with 14.5 million

Food and Fast Food

  • Sales at Kentucky Fried Chicken outlets in Japan for the six months to May 2008: ¥610 million
  • Decline from the previous year: 51%
  • Number of new KFC shops opened during that time: 16
  • Change in sales at Pizza Hut locations in the six months to May: -11%
  • Decline in operating profit at Pizza Hut locations: 53%
  • Increase in net profit at McDonald’s Japan in fiscal 2007: 405%
  • Ratio of total Denny’s restaurant locations in Japan to be closed: 1:4
  • Tons of butter to be imported by the Ministry of Agriculture this autumn: 5000
  • Number of fishing vessels planning to protest high fuel costs by staging a one-day shutdown in July: 200,000
  • Average price of fuel for a fishing vessel, per kiloliter: ¥95,300
  • Increase from 2004, according to the Japan National Federation of Fisheries Cooperatives: 240%

Department Stores

  • Nationwide department store sales in May: ¥584.5 billion
  • Decline in department store sales in May: 2.7%
  • Increase in food sales at department stores in May: 2.4%
  • Percentage of total May department store sales made in Tokyo: 25.1%
  • Approximate number of annual visitors to Seibu’s Ikebukuro location: 70 million
  • Estimated percentage of those visitors who make a purchase: 40%
  • Increase in sales at Takashimaya’s Shinjuku location on the weekend after the opening of the Fukutoshin subway line: 30%
  • Increase at Shinjuku’s Isetan over the same weekend: 10%
  • Sales increase at Seibu’s Ikebukuro location: 5%


Nihon Keizai Shimbun, Nokia, Softbank, Ministry of Economy, Trade and Industry, Ministry of Internal Affairs and Communications, Japan Department Stores Association, Uniqlo, Kentucky Fried Chicken Japan, Japan Chain Stores Association, Japan National Federation of Fisheries Cooperatives, the Asahi Shimbun, Cabinet Office