How Japan's Otaku are changing the way we do business.
By David Meredith, President, Bates Asia Japan Inc.
You've seen them shuffling around Akihabara, shopping bags held closely to chest containing prized comics or lined up outside computer stores waiting for the latest release of limited edition action figures. These Otaku, or geeks who have a passion for animation and manga, are a ubiquitous modern symbol of Japan.