J@pan Inc Magazine Presents:
A Free Newsletter Covering the Latest Cool Stuff in Japan

Issue No. 48

Thursday, February 14, 2002
(Long URLs may break across two lines, so copy and paste to your


Economist Conferences presents:
Japan and international marketing strategy
March 13th 2002, Tokyo

Are you responsible for building global brands in Japan?
Hear case studies from international success stories and local
marketing dynamites including:

Win a free ticket for attending this roundtable, please register at

For more details, please visit

Name: MT-AV1 Portable AV player
Category: AV
Price: Open
Release date in Japan: February 23, 2002

The Gist: Dinky portable TVs have been on the market for ages, but
the new AV1 from Sharp takes the concept one or two steps further.

Combining television, video and audio playing capabilities, the new
machine can record music and images at the touch of a single button
so all your energies can be focused on the bright, backlit 3-in TFT
color LCD screen. The music files are MP3, the images are MPEG-4 and
they can both be recorded onto the main unit's internal memory, or
on an SD memory card if it overruns. To get the images there in the
first place, you just hook the thing up to a TV or VCR and do that
downloading thang. The machine itself comes in three colors; coral
pink, pearl white and aqua blue.
If you don't like the look of the frame, you can always change it
with the optional and cunningly named 'front parts' that come in
purple, pink and a classy leopard-skin print.
More info:

New York City - March 12, 2002
An all-day forum featuring presentations by promising Japanese
companies seeking foreign investors and business partners. Hear
from leading experts on how to manage the transaction process and
the investment opportunities arising as a result of current economic
trends in Japan.
This event is sponsored by Sonnenschein Nath & Rosenthal and
organized by KWR International, Inc. and Morgen, Evan and Co., Inc.

For company profiles, additional information and a registration form
allowing complementary admission to qualified participants, please
or contact:

Name: Audio Technica ATV-527
Category: AV Peripheral
Price: 3,500 yen
Release date in Japan: Now

The Gist: Remote controls are a bit useless really, aren't they? I
mean, all they do is remotely control stuff. It's not very exciting
-- until now. The new ATV-527 Audio Technica remote control
brilliantly doubles as a Frisbee, so when you tire of mindless
channel surfing you can get from the sofa, gather a few friends and
just chuck it around the place. What will these wacky R&D folk think
of next? All right, I'm joking about throwing it around the living
room, but it IS intentionally shaped like a UFO, features four
suitably spacey LEDs which translate to a super-wide beaming area
and, perhaps more importantly (but only perhaps), can operate
televisions and videos from 14 different companies and DVD players
from 10. It'll even take control of your DVD-capable games console -
and with both PlayStation 2 and the new Xbox falling into this
category, that alone should shift quite a few off store shelves.
Particularly since it only costs 3,500 yen. There's even a hand
strap included in the box so you won't drop it down the back of the
sofa. There goes the Friday night entertainment.
More info:

2002 Asian Venture Forum / Japan
The Four Seasons Hotel, Tokyo
March 4-6, 2002

Opportunities in Japanese Private Equity: A Contrarian View

With Japan still groping its way through the lost decade searching
for growth, yet another 'recession' is barring its path. The macro
picture looks gloomy but opportunities for private equity investors
have never been brighter. 2002 AVF/Japan will explore this
contrarian view on Japan. With more than 350 delegates attending
last year, AVF/Japan is a MUST go event for the serious Asian
private equity investor.

For the latest details, please download our online brochure at:

Name: Monster cables
Category: AV peripherals
XB Game Link 400 (component) 9,600 yen
XB Game Link 300 (S-video) 7,800yen
XB Game Link 200 (Composite) 5,800 yen
The three products above have RCA stereo audio cables.
XB Game Link 100 (digital) 5,800 yen
Release date in Japan: February 22, 2002

The Gist: Speaking of Xbox, anyone in the know when it comes to
cables is going to recognize the name Monster. For those who don't,
Monster makes products that look like bright blue snakes but which
are, in fact, fantastically good AV cables.
It's a bit old hat to talk about PlayStation 2 gear now (unless it's
to do with the elusive, almost vaporware PS2 broadband technology)
but Monster has just announced dedicated cables for the Xbox which
offer an excellent alternative to Microsoft's homegrown variety. The
'Monster Game' series of connectors are brought from the U.S. to
Japanese gamers courtesy of E.S. Corporation and if you're a gamer
but haven't really tried experimenting with different AV cables to
get a better picture at lower cost, this is reason to rejoice. If
your TV has the right holes around the back, go for the component.
More info:

BiOS knows data centers. Why? For years our expert
IT engineers have been servicing clients in almost every
data center in Tokyo. We know them from inside and out.
That is why we have recently created our own. It is the
only 21st Century purpose-built data center in town. or phone +81-3-3499-2499.
Further info from

Subscribers: 1,690 as of February 14, 2002

Written by: Max Everingham (
Edited by: Japan Inc editors (

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Copyright (C) 2002 Japan Inc Communications KK. All Rights Reserved.