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Dave McCaughan

Director of Strategic Planning Asia Pacific McCann Worldgroup

A native of Sydney, Dave has been with McCann for over 22 years, the last 14 in Asia and based in Tokyo since 2003. He overseas insight searching and communication strategy for clients like Nestle, Johnson&Johnson, Coca-Cola, Cathay Pacific, MasterCard, OrientalLand, and many other local and global brands across 13 countries. A constant speaker and commentator on trends and people in the region he is perhaps best known as the founder of McCann PULSE the largest and longest lasting ongoing investigation into people insights in the region. Before advertising Dave worked as a yoghurt maker, children’s storyteller, suit seller and a butler.

McCann Erickson is one of the world's leading international agency networks operating in 167 cities across 125 countries.  McCann Erickson Japan has been creating demand for it’s clients brands since 1960 and is the only true international agency among Japan's top ten. To meet the expanding needs of its clients McCann Worldgroup was chartered as a new model for integrated marketing communications in 2000. With a common mission and vision McCann Worldgroup's 7 best-in-class marketing communications disciplines provide integrated marketing communication services to build demand for its clients' business.

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