* * * * * * * * TERRIE'S (TOURISM) TAKE - BY TERRIE LLOYD * * * * * *
A bi-weekly focused look at the tourism sector in Japan, by Terrie
Lloyd, a long-term technology and media entrepreneur living in Japan.
Tourism Sector Edition Sunday, June 14, 2015, Issue No. 808
SUBSCRIBE to, UNSUBSCRIBE from Terrie's Take at:
+++ Narita Terminal 3 -- Possibly the Worst New Airport in Asia
Last week I had to make a short business trip down to Fukuoka. Thanks to
Jetstar's ultra-low prices, the airline is a natural for a quick hop
down from Tokyo and I don't have to think too hard before arranging a
one-day trip. Clearly I wasn't alone. The attraction of paying just
JPY8,000-JPY15,000 to go almost anywhere in Japan multiple times a day
and within a couple of hours travel is a compelling alternative to ANA,
JAL, and JR, and although it was the middle of a Friday, the flight was
full and there were plenty of suits among the backpackers and moms with
kiddies in tow.
I really hope that Jetstar makes it financially and grows their network,
because thanks to them and other LCCs, regional businesses are starting
to connect to the big boys in Tokyo at a level they never could before.
By showing up face-to-face for multiple meetings a month, Tokyo clients
no longer feel they are dealing with long-distance relationships and
orders are flowing as a result. But not everyone it seems welcomes the
low-cost carriers. We say this because it almost seems like there is a
group controlling the Narita Airport governing body that has gone to
significant lengths to authorize and build an abomination called
Terminal 3, as a means of undermining the LCCs.
Let's be clear here, Terminal 3 isn't only my vote for the worst airport
in Japan, if it wasn't for clean toilets, it would qualify as one of the
worst new airports in Asia. Indeed, we just voted on Sleeping In
Airports to record Terminal 3 as the Worst Asian Airport for 2015. You
can do the same here:
Why do I think it's so bad? Well, let's run through the most obvious
issues, though not in any particular order.
--------- Help Us Test New No-Network Maps App ------------
Japan Travel is getting ready to launch its first iPhone app, which will
be a No-Network mapping tool. The tool lets foreign tourists use their
smart phones to prepare Google-like maps and find their way around Japan
without having a local network connection. Testing will require you to
download the application (you will need an iPhone) and to use it next
time you go out for a walk. Estimated test time and reporting back any
bugs will be about 30 minutes. For testers who are pre-registered on
www.japantravel.com, you will be paid 500 points after you report back
in from the test. We are hoping to have about 100 people test the
application, so please help us if you can.
* If you are a tourist with a bag that doesn't have wheels, you might
have packed extra souvenirs in cartons for example, you're going to be
surprised when you de-plane at Terminal 3 and find there are no luggage
carts at the baggage carousels. Yes, there are a couple of stray carts
in a restricted area, but you'd have to go through a No Re-entry door to
get them. And even if you did do that (as we did in the end), you'd
quickly find that the only way up and out of the baggage area is either
via an escalator which can't take carts, or the elevator, which has a
huge sign saying NO CARTS.
Hmmm, why would you design a building that doesn't give passengers any
way of exiting with a baggage cart for goodness sake?! In Terminals 1 &
2, carts are allowed in the elevators, so why the discrimination with
Terminal 3? Oh, right, LCC passengers don't use carts, they all have
backpacks. Silly me.
* On the other hand, if you are departing from rather than arriving at
Terminal 3, another nasty surprise is in store. There is no car parking
within 600m of the building. In fact you have to use Terminal 2 car
parking/trains/etc., which means an uncomfortable walk or an ultra-slow,
over-filled bus ride. Not only is there no parking, there is also no
passenger drop-off/pick-up either, unless you're disabled. So if you
have a bunch of young kids, I hope they're fit and not bothered by a
half kilometer hike with all the bags. Otherwise, you'll be creating
your own personal nightmare and be swearing never to travel an LCC in
* In fact that 500m distance between Terminal 3 and the relative
civilization of Terminal 2 may not sound much -- you can walk it at a
leisurely pace in about 15 minutes -- about 5 minutes quicker than the
stupidly overcrowded bus. BUT, the walkway is partly open to the
elements (tops of walls and wall openings). This means that in
mid-summer you'll be roasting in Narita's 40-degree temperatures well
before you hit the enclosed ticketing area at Terminal 3. Alternatively,
in winter you'll come to appreciate the thermal underwear you had to
pack just for this 500m leg of your journey to sunny Okinawa...
* Speaking of being open to the elements, the plane boarding gates are a
long and twisting walk up and down numerous stairs and corridors from
the ticketing area. The last half of this maze is a long fenced off
corridor which is also open to the weather -- more heat/cold. The
ticketing area is air conditioned, but that is just a fleeting illusion
before the trudge to board your aircraft.
* The feeling of cheap and temporary is accentuated as you descend the
last flight of stairs to the gate and realize that there is no
jetbridge. Instead, all passengers line up under a flimsy plastic tunnel
on wheels that is netted on the sides but which is quite open to the
wind and rain. One good gust could topple the structure and everyone
inside it. Narita is prone to such gusts and it would be better for them
to do away with any pretense of weather protection and simply have the
passengers walk out across the bare concrete to the plane.
* Last but perhaps most important, Terminal 3, with the exception of the
ticketing area, is built to resemble a prison -- not an impression that
Japan wants to be making with first-time tourists, even those on an LCC.
There is no effort to hide the cheap wire netting, bars and grates,
plastic panels, bare steel frames, and open-air gaps that make up the
concourse. Where is the "omotenashi" that the government is always going
on about in trying to create a favorable impression to gain repeat
travelers? Nowhere to be found at this terminal that is for sure.
Now maybe Terminal 3 is so cheap and ugly and dysfunctional because it
was built with consideration to the fees to be received from the LCCs --
meaning, very little. Looking at the Narita Airport site, we note that
the Public Service Facility charge for Terminal 3 is just half of that
for Terminal 1 & 2 -- meaning JPY1,020/adult versus JPY2,090/adult for
the other two facilities. Maybe the LCCs operating out of Terminal 3
didn't realize what a huge difference that extra JPY1,000 per person
would make in terms of degradation of the facilities. This would
certainly account for why there is no air conditioning along most of the
interminable walk-ways, and also explain why there are Coca Cola
machines next to each of the rest areas along the trek from Terminal 2.
Probably they are sponsoring the seats next to each machine as well.
Tourist (and low-end business) travel in Japan is not just about how
much cash you can extract from each passenger at the airport. There is
also the money that is spent at each destination. If it takes an LCC to
bring tourists enmasse to places like Takamatsu, Matsuyama, and Oita --
all places that used to cost JPY20,000-JPY30,000 one-way to travel to
before Jetstar and which are now experiencing a revival in their local
tourist economies -- then the national government should be throwing
some of its many recently released billions (of yen) to the one place
that the journey and the overall impression of Japan starts: at the
Instead, Terminal 3 offers one of the worst experiences possible for
arrivals and departures. Only the clean toilets and the nicely fitted
out ticketing area and shops offer redemption. Especially for fully
loaded young families struggling in the 40-degree heat of August or
0-degree cold of January, it's going to be really uncomfortable. In
fact, I had such a negative experience that I couldn't help coming away
wondering if Terminal 3 wasn't designed to be horrible on purpose --
some sort of sneaky punishment by the Narita Airport powers-that-be for
those brazen enough to use an LCC in the first place.
Feel free to let me know what you think about Terminal 3 if you've been
unfortunate enough to have to use it. And feel free to vote it the worst
Asian airport of 2015, at:
Maybe winning that award will cause someone in Kasumigaseki to wake up
and take notice...
...The information janitors/
------------------ ICA Event - June 22nd-------------------
Speaker: Pieter Franken - Chief Technology Officer, Monex Global Vision
Title: "How has Open Source technology helped my Organization"
Details: Complete event details at http://www.icajapan.jp/
Date: Monday, June 22nd, 2015
Time: 6:30 Doors open, Buffet Dinner included and Cash Bar
Cost: 4,000 yen (members), 6,000 yen (non-members) Open to all. No sign
ups at the door!!!!!!!
RSVP: By 5pm on Thursday 18th June 2015. Venue is The Foreign
Correspondents' Club of Japan
SUBSCRIBERS: 6,938 members as of June 14, 2015
(We purge our list regularly.)
+++ ABOUT US
Written by: Terrie Lloyd (email@example.com)
HELP: E-mail Terriefirstname.lastname@example.org with the word 'help' in
the subject or body (don't include the quotes), and you will get back a
message with instructions.
Send letters (Feedback, Inquiries & Information) to the editor to
For more information on advertising in this newsletter, contact
Get Terrie's Take by giving your name and email address at
http://www.japaninc.com/newsletters/free_sign_up, or go straight to
Mailman at: http://mailman.japaninc.com/mailman/listinfo/terrie
Copyright 2015 Japan Inc. Communications Inc.
----------------- Japan Inc opens up Japan ----------------
J@pan Inc authoritatively chronicles business trends in Japan. Each
posting brings you in-depth analysis of business, people and technology
in the world's third largest economy.
Visit www.japaninc.com for the best business insight on Japan available.
Terrie mailing list