JIN-283 -- Daylight Savings in Japan?

===========================================
J@pan Inc Magazine Presents:

T H E J @ P A N I N C N E W S L E T T E R

Commentary on the Week's Business, Technology and Cultural News
============================================
Issue No. 283
Thursday, July 29, 2004
TOKYO

Subscribe for FREE:
http://www.japaninc.com/newsletters/index.html?list=jin

CONTENTS

@@ VIEWPOINT: Daylight Savings in Japan?

==================== EA =================
Entrepreneur Association of Tokyo - August 3 Seminar

Featured Speaker: Rick Roa
Title: "Taking the Next Step"

Don't miss EA-Tokyo's August 3 seminar featuring veteran Tokyo
entrepreneur, Rick Roa. Rick will be sharing stories and advice taken
from 35+ years of doing business in Japan. Many of Rick's successes
have come from challenging the norms, and as his presentation title
states, he is always "Taking the Next Step."

For more information please visit:
www.ea-tokyo.com or email info@ea-tokyo.com

============================================

@@ VIEWPOINT: Daylight Savings in Japan?

For over a decade, Tokyo resident Mike King has sought to convince the
Japanese government to introduce daylight savings time in Japan. Over
the past three years he has resorted to directly appealing to Prime
Minister Junichiro Koizumi, yet the government has failed to respond.

"I just hope to call attention to how skewed the summer daylight hours
are relative to the average Japanese citizen's schedule -- and compared
to the rest of the world," says King. "I would love to gain a precious
extra hour of light in the summer evenings for barbecues and other
outdoor activities -- as well as make sunrise later so my hot and
crowded morning commute would be a bit cooler and more bearable."

This year, for the first time ever, Mike has seen a response to his
petitions. A lawmakers' group on the issue, initiated by former Economy,
Trade and Industry Minister Takeo Hiranuma, was slated for formation
earlier this month, according to The Daily Yomiuri.

Daylight savings time is used in over 70 countries -- essentially, in
every developed nation other than Japan. In fact, the system was
introduced to Japan by the US occupational government in 1948, but was
later abandoned by the Japanese government, who cited confusion
created by shifting clocks by one hour each spring and fall.

According to John Dower痴 prize-winning 1999 study of the US
occupation, Embracing Defeat, daylight savings time, called
sanma taimu, was opposed on the grounds that it simply extended
the difficulty of "daily" life. Dower describes a condition
of exhaustion and despondency in Japan immediately after the war,
causing people to prefer an earlier darkening so they
could escape into sleep or drink.

In today's prosperous and seemingly happier Japan, the pain of
enduring a longer day is no longer the rationale for opposing daylight
savings time. "Amazingly, one of the first reasons I was given for
not instituting daylight savings time wasn't because of salarymen
staying at the office longer, or the need for morning light by
farmers or for children walking to school," says King.
"But rather it was opposition by Ginza nightclub owners,
who were worried that more evening daylight would reduce
their business hours."

According to the government's House of Councillors, the impetus for
the current legislation to institute daylight savings time is to
combat global warning -- not the lifestyle matters that have
motivated King.

King is convinced that daylight savings time will be beneficial for
both social and economic reasons, just as it is elsewhere in the world.
"I think daylight savings time will lead to salarymen spending more
time outdoors with their families, savings on electricity costs
because of decreased business and household illumination, and a
general economic stimulation as Japanese spend more time and
money on summer leisure activities."

Despite all these arguments, King is not overly confident about
winning what has been a long, quixotic battle: "Most of my Japanese
colleagues are completely baffled when I bring up the issue. This
is an issue where gaitsu (foreign pressure) is essential for
change."

King remains unconvinced by the explanation he received that shifting
the clocks twice a year would prove difficult and confusing.

"This notion of Japan being thrown into utter confusion and turmoil
twice a year is totally ridiculous. In addition, there is the argument
that getting up an hour earlier, eating an hour earlier and going to
bed an hour earlier would be hard on everyone's internal clock. But
millions of Japanese travel every year between different time zones
and seem to cope just fine. So what is an hour twice a year?"

-- Jay Johannesen

================= FX ONLINE ===================
Want to trade Forex but banks just too expensive, too slow and, well,
just too painful?

Trade online or by the phone with FXAdvance, an English speaking
foreign-owned company right here in Japan. With only JPY2,000
commission, 100 times leverage, 3 pip transparent prices and a
no-download easy access trading platform you won't have to make
those painful trips to the bank anymore.

Try your hand with the free 30 day trial.
URL: www.fxadvance.com/en/
Email sales@fxonline.co.jp
TEL: 03-5574-7733/4
=========================================
========================================
SUBSCRIBERS: 17,491 as of July 29, 2004

EDITORS
Written and edited by Roland Kelts and
Leo Lewis (editors@japaninc.com)

CHECK OUT OUR OTHER JAPAN-SPECIFIC NEWSLETTERS:
http://www.japaninc.com/subscribe_news.html

UNSUBSCRIBE
To unsubscribe from this newsletter, click here:
http://www.japaninc.com/unsubscribe_news.html

ADVERTISING INFORMATION
To advertise in this newsletter, contact:
ads@japaninc.com

GET THE MAGAZINE
Subscribe at:
http://www.japaninc.net/mag/subs.html

FEEDBACK AND PROBLEMS
We welcome your viewpoint:
editors@japaninc.com
(NB Please do not reply to this newsletter -- it's outgoing only,
so we won't get it!)

TECHNICAL PROBLEMS:
webmaster@japaninc.com

(C) Copyright 2004 Japan Inc Communications KK. All Rights Reserved.

business