WW-62

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J@pan Inc presents the Wireless Watch Japan Newsletter:

W I R E L E S S W A T C H J A P A N

Commentary on the Business of Wireless in Japan
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Issue No. 62
Monday, June 24, 2002
Tokyo

+++ Special Vacation Issue

"20th Program Anniversary: Viewer's Pick"

There's no Wireless Watch Japan email newsletter this week due to
staff vacation. But the Wireless Watch Japan Video Newsmagazine has
been posted; access the link below.

+++ July and August Program Line-up
Scroll down to the end of this message for a listing of some very
cool upcoming Web video programs.

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--> 20th Program Anniversary: Watch the Viewers' Pick
http://www.wirelesswatchjapan.com
Source: WirelessWatchJapan.com, June 24

Last week, we announced our editor's pick for best video program to
date and we asked everyone out there in Internet land to nominate
their favorite in return. The winning program was... actually, it was
a tie between our profile on making money with ringtones (Issue #45,
Feb. 25/2002) and our interview with a keitai enthusiast (Issue #53,
April 22/2002).

We (modestly) endorse both selections for providing excellent insight
into how cellys are really used and into how money -- and lots of it
-- is being made on the wireless Net. Both are worth a look, and we've
featured appropriate links for this week's Wireless Watch Japan Video
Newsmagazine.

Next week, we'll be back with a new program looking at how marketing
is a key requirement for all Japanese carriers. And thanks to all
those who sent in their choices for Viewers' Pick.

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+++ July and August Program Line-up

Here's a brief description of several video programs scheduled for
July and August:

July 22 -- Standards-based Apps Rule, Except When they Don't
Openwave is one of the key players in software and all things
wireless and is a vendor to both J-Phone and au. We interview
a senior product manager on standards-based applications and
discuss why MMS may fail like WAP 1.0. We also take a first-hand
look at a lively new instant messaging app for keitai and PC.

July 29 -- Getting a Handle on the Big -- and Little -- Picture
With over 150 different Internet-capable cellular handsets in use
on four different networks, the challenge of formatting content to
match the terminal is becoming, well, terminal. Each model has its
own screen dimensions, color capability and other idiosyncrancies,
so if your business depends on making sure that mobile shoppers
can see pics of all your products, like, say Yahoo Japan's Auction
site does, you're in a world of hurt. Fortunately, one company has a
solution. Thank God for the Americans!

August 5 -- G-mode was set up in 2001 for the sole purpose of
creating Java games for wireless. They say they've sold some 63
million downloads since then, and their games are played 250,000
times per day. This is the first mobile content provider we've
ever met that claims made-in-Japan games can be exported overseas,
despite the barriers of language and culture. Considering that
Tetris -- known globally -- has no text, they just could be right.

--Daniel Scuka
daniel@wirelesswatchjapan.com

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+++ Subscriber Statistics

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STAFF

WWJ video newsmagazine researched, edited and hosted and email
newsletter researched and written by:
Daniel Scuka (daniel@wirelesswatchjapan.com)
Email newsletter edited by:
J@pan Inc Editors (editors@japaninc.com)

WWJ video newsmagazine produced and edited by:
Lawrence Cosh-Ishii (video@wirelesswatchjapan.com)
in cooperation with Video-Link.com

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Text and video copyright (c) 2002 WirelessWatchJapan.com, Daniel
Scuka and Larry Cosh-Ishii. All Rights Reserved. Reproduction
in whole or in part by any means without written permission of
the owners is strictly prohibited. WWJ is republished by J@pan
Inc magazine by special permission.

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