WW-61

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J@pan Inc presents the Wireless Watch Japan Newsmagazine

W I R E L E S S W A T C H J A P A N

Commentary on the Business of Wireless in Japan
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Issue No. 61
Monday, June 17, 2002
Tokyo

+++ Special Vacation Issue

"20th Program Anniversary: Top Editor's Pick"

There's no Wireless Watch Japan email newsmagazine this week due to
staff vacations. But the Wireless Watch Japan Video Newsmagazine has
been posted; access the link below.

+++ Viewer's Poll
Please take a moment to participate in our viewer's poll.

+++ July Program Line-up
Scroll down to the end of this message for a listing of some very cool
upcoming Web video programs.

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--> 20th Program Anniversary: Watch the Editor's Pick
http://www.wirelesswatchjapan.com
Source: WirelessWatchJapan.com, June 17

Much to our surprise, we've broadcast 20 Wireless Watch streaming
video programs. Phew! It's been a busy first six months and this week
we thought it appropriate to review past issues and offer up our
Editor's Pick for top proggy (besides, we're on vacation).

Without a doubt, the hands-down No. 1 Editor's Pick has to be our
April 15 Web cast, "Can NANCY beat MPEG?" This program features an
interview with Noriko Kajiki, CEO of Tokyo-based software house Office
Noa, developer of the NANCY codec used by J-Phone for Movie Sha-Mail,
the video version of the hypersuccessful Sha-Mail picture mail
service. We also show you demos of how the handsets work and ask
whether this low-bandwidth codec can gain any traction outside of
Japan.

Both systems run on J-Phone's -- get this -- 28.8Kbps **low-speed**
2G network and have amassed millions of users, allowing J-Phone to
essentially thumb their noses at DoCoMo and their multi-billion-
dollar W-CDMA network (who needs 3G for video?). Sure, Movie Sha-Mail
video clips are only five seconds long, but J-Phone's laughing all the
way to the bank and NANCY is pointing the way to how 3G can make money
-- on user-generated content.

--> Wireless Watch Japan Video Newsmagazine: Viewer's Poll
http://www.wirelesswatchjapan.com

Now that we've told you which program we think is the best of the
First 20, we'd like to ask **you** to tell us which one you'd pick for
top slot. Drop a note anytime this week to our editor, Daniel Scuka
(daniel@wirelesswatchjapan.com), and let him know your choice.

Next week, on June 24, we'll announce the winner and post a link to
the program in our archives.

Oh, and rest easy. You needn't even consider our first-ever program;
it was just too awful for words and has been consigned, thankfully, to
the digital dustbin of history. ;-)

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======================================================================

+++ July Program Line-up

Here's a brief list of several video programs scheduled for July:

July 1 -- World Cup Soccer, Hidetoshi Nakata and Cellphones
World Cup soccer has kept Japan at a fever pitch for the past
couple of months, and we decided to drop by the sports cafe set
up by superstar player Hidetoshi Nakata in downtown Tokyo to
catch some of the action. J-Phone were there too, illustrating
the key role that celebrity sponsorship has played in the sales
and marketing of handsets in Japan, without which the mobile
Internet would be a much duller space.

July 8 -- A WLAN Network Builder with a Contrarian Point of View
There's a whole donburi full of WLAN projects in the works right
now, including efforts by NTT DoCoMo, NTT Communications, Yahoo
BB, Speednet and others. All are following the famous hotspot
model and are angling tie-ups with your Macdonald's, your Mos
Burgers, and your coffee shops. But we found a new entrant with
a contrarian approach. Forget all the relatively immobile burger
eaters and coffee drinkers; MIS wants to provide fat pipes to
peripatetic surfers who are actually walking down the street.

July 15 -- Japan's 3G Future is all About Streaming ... NOT!
The Streaming Media Japan 2002 show was held last month and we
dutifully trooped over to cover the excitement, certain in our
belief that mobile players would be out in force. There wasn't a
single carrier there -- nada, zilch -- much less any of the big-
name content players. Isn't Japan's 3G future supposed to be all
about streaming content delivered via fat pipes? Guess not...

--Daniel Scuka
daniel@wirelesswatchjapan.com

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+++ Subscriber Statistics

WIRELESS WATCH EMAIL NEWSLETTER SUBSCRIBERS
2,497 as of June 17, 2002

STAFF
WWJ mail and video newsmagazine researched, edited and hosted by:
Daniel Scuka (daniel@wirelesswatchjapan.com)
Email newsletter edited by:
J@pan Inc Editors (editors@japaninc.com)

WWJ video newsmagazine produced and edited by:
Lawrence Cosh-Ishii (video@wirelesswatchjapan.com)
in cooperation with Video-Link.com

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FEEDBACK AND PROBLEMS
We welcome your viewpoint:
editors@wirelesswatchjapan.com
(Please do not reply to this newsletter)

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webmaster@japaninc.com

Text and video copyright 2002 WirelessWatchJapan.com, Daniel Scuka and
Lawrence Cosh-Ishii. All Rights Reserved. Reproduction in whole or in
part by any means without written permission of the owners is strictly
prohibited. WWJ is republished by J@pan Inc magazine by special
permission.

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