WW-140 -- Fuel Cells for Mobile Phones From 2008

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J@pan Inc presents the Wireless Watch Newsletter:

W I R E L E S S W A T C H

Commentary on Japan's Wireless World
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Wireless Watch Newsletter
Issue No. 140
Thursday April 7, 2005
TOKYO

Subscribe for FREE:
http://www.japaninc.com/newsletters/index.html?list=ww

CONTENTS

@@ Viewpoint: Fuel Cells for Mobile Phones From 2008

================ Email Marketing Works =========
Study after study shows that email marketing ranks among the
most effective, and cost-effective, methods of reaching your
audience. However, constructing an effective email marketing
campaign involves far more than simply stuffing your customer's
inboxes. Follow up mailing, reporting, personalization,
autoresponders and, of course, crafting of the appropriate
message are all essential components of a successful campaign.

Ashley Associates Ltd. (http://www.ashleyassociates.co.jp)
is a leading provider of email marketing solutions. For
more information, or to request a free white paper please
contact info@ashleyassociates.co.jp.
===================================================

=== Entrepreneur Association of Tokyo - May Seminar ====

This coming May, Norio Murakami, President of Google Japan
Inc., will be presenting "The Past, Present and Future of
Google."

Date/Time: Tuesday, May 10th 7:00 pm
Location: City Club of Tokyo - Maple Room (Canadian Embassy
Complex)
Language: English
Website: http://www.ea-tokyo.com
Email: info@ea-tokyo.com
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@@ Viewpoint: Fuel Cells for Mobile Phones From 2008

Toshiba made mixed headlines these past weeks. First we heard the
verdict that found the company liable for US$465 million due to alleged
NAND flash-related trade secret violations. Better news came a few days
later from the high rise Toshiba headquarters in Shiba, close to Tokyo Bay
-- the company's announcement of a breakthrough in lithium-ion batteries.

Batteries have improved over the past years. Higher-energy-density
materials made it possible to produce smaller and lighter batteries
that can be used longer on a single charge. We are still not
satisfied, though, with battery performance. Larger and brighter
screens, together with powerful multimedia and gaming applications,
challenge battery life. Our latest Sharp SH802 phone runs just three
days on a charge. Another problem is the limited life cycle of
batteries. Battery capacity diminishes after hundreds of charging
and discharging cycles -- a problem experienced by the first
generation of iPod users, who had to replace the battery after one
year of usage. A third issue is recharging time -- it takes an hour
to fully charge your phone battery.

Toshiba's innovation makes long recharge times a thing of the past.
In only one minute the lithium-ion battery can recharge 80% of its
energy capacity. A total charge only takes a few more minutes,
according to Toshiba. The batteries also excel in longer life cycles.
After a thousand discharges and charges the battery only looses
1% of its capacity -- good news for addicted iPod users. New advances
in nano-materials made it possible to develop this technology. New
nano-particles quickly absorb and store lithium ions near the negative
electrode.

Toshiba plans to commercialize the technology next year. Fuel cells
for mobile phones are expected to be widely available in 2008 after
regulations are relaxed allowing fuel cartridges to be carried onto
aircraft.

With new 3G-applications, including digital television, coming to
the market, and mini hard disks becoming a standard feature in
phones, better power management is a must. Pending the introduction
of new battery technologies, Japanese convenience stores offer a
temporary solution selling external batteries that can be attached
to your phone. Once the super lithium-ion batteries and fuel cells
become readily available, convenience stores can offer "refills"
instead of the external batteries they currently sell.

Toshiba is well positioned as it is a leader in both batteries
and mini hard disk drives. It needs to be in the catbird seat after
loosing the legal battle in the US.

-- Arjen van Blokland

========== AMT Group's Exclusive Seminar =====

"Leadership Awareness Seminar" (in Japanese) at AMT Group's
Development Den in Yotsuya. 10:00 - 15:00, May 17 & 19
In a small group (maximum 6 participants):
* Learn and apply new leadership & coaching tools
* Access 100+ ways to motivate yourself and others
* Practice presenting before a group of peers and professional
coaches
Total investment: JPY97,000.
E-mail seminars@amt-group.com for details and to register.
And...for a FREE subscription to Andrew's Ax Leadership
Development newsletter, e-mail Ax@amt-group.com
>
====================================
================= POSITION ================
Theta Music Technologies, a leading provider of music-
related software and technology, is currently accepting
applications for the following position:

Title: Software Developer
Status: Full-time
Location: Tokyo
Requirements: BS in Computer Science or equivalent;
strong Java and object-oriented software design skills;
fluent English ability
Other desired skills:
- C/C++
- Mobile development (J2ME, BREW)
- Interest in music
- Japanese language skill

Salary and remuneration are commensurate with experience.
To arrange for an interview, please contact Steve Myers
at jobs@thetamusic.com.
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STAFF
Written by Arjen van Blokland; Edited by Burritt Sabin
(editors@japaninc.com)

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