Will The Mainichi Site Revamp Help Overcome WaiWai?
This may be rather old news now, but it is interesting to see the new revamped Mainichi Daily News English site.
In the wake of the WaiWai scandal, Mainichi were shamed and shunned, not only by angry (read: right-wing) activists, but also the advertisers that were bombarded with calls to boycott the Mainichi until they repented for their WaiWai column/crime, which the newspaper now say “went far beyond the bounds of common sense.”
The humbled Mainichi have re-established themselves as a ‘respectable’ news site, solemnly promising: “We are determined to do our best to serve as an international media organization that dispatches accurate and appropriate news about Japan to the world.”
To prove this, they have adopted a new masthead, in Gothic font (to signal seriousness?), as well as a new site design.
Instead of the cute Japanese girls they had prior to the scandal, today they feature a photo of the five LDP presidential candidates smiling joyously, a smiley photo from the Paralympics games and a photo of a train.
They also have a feature on healthy Japanese cooking, as well as a ‘Haiku of The Day.’
So they are trying to change their image—become the respectable and reliable newspaper it now vows to be. But with the WaiWai debate still fresh in the minds of both Japanese readers and foreign ones, the Mainichi is likely going to have to sit through a long castigation period until it finally gets the respect it now needs.
New Mainichi Apology: http://mdn.mainichi.jp/20080720/0901.html
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