April 2004 Issue

On the cover: Japanese animators (and their characters) are raring to fight.
©1999 Akiyoshi Hongo, Toei Animation

"Now America and Japan are like Siamese twins, joined together at the purse: If one gets sick, the other hemorrhages" True Lies

April 2004
No. 54

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Features
	Anime Attacks As Disney dithers, Toei takes on the world.

	Color Blinded Racial profiling is par for the course in contemporary Japan -- and right now, there's not much you can do about it.

	True Lies Was Japan's postwar economy funded by plundered billions? Japan, the US and the M-fund.

Reports
	Advertisement: The Brand is Dead, Long Live the Brand With so much of what we buy now made in the same developing countries by workers on the same wages, do brands really matter anymore?

Shorts
	Editor Change is usually difficult ... or disastrous. But we're stoked about this one.

	Contributors Inside

	Buzz: The latest talk. Shinsei Soars, Microsoft Under the Scope ...

	G-Spot: The latest tech. OGG Vorbis, The Shinkansen Mouse ...

	Upfront: Who Killed Koki Ishii? The murder of a top corruption-buster is business as usual.

	Upfront: Letting Creative Lead -- Advertising After the Bubble Alejandro Lopez spices up Beacon's bacon.

	Voice: Honda President Takeo Fukui A JI exclusive.

	In Depth: Will the Slum Remain the Same? San'ya heads for the auction block.

	Investor insight: Signs of a Real Recovery? Our money master provides an overview of likely booms.

	Kansai: Refusing to Wake Our columnist is the token "internationalist" in Kansai. Uh-oh.

	Look: Spring's School Daze A Japan you only thought you knew.

Blowfish
	I Want my Thin TV! This month's consumer surverys.