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About Computing Japan Magazine

Introduction
We're as close as your favorite bookstore
Satisfied subscribers are a magazine's lifeblood
Other distribution channels
Who reads Computing Japan?
Major companies that advertise with CJ
Founding staff
Computing Japan's mission
We know the Japanese computer market
In every issue of Computing Japan
1999 Editorial calendar

Advertising Information

Advertising Opportunities (Classifieds/Internet)
Advertising deadlines/films sizes
Advertisers index
Advertising terms and conditions

Covering vital Japanese business information technologies, trends, and resources,

Computing Japan is published by LINC Media Inc. a Tokyo-based company founded in 1995 by Australian entrepreneur Terrie Lloyd. The first issue of the magazine was published in June 1994. Computing Japan remains the only English-language monthly devoted to Japanese business, technology, and computer issues.

Computing Japan is read by nearly 35,000 business travelers each month. In autumn 1994, Northwest Airlines began carrying Computing Japan as a business- and first-class inflight magazine on its Japan inbound/outbound flights. Since then, eight other airlines have started carrying the magazine. We now place copies each month on the international flights of these airlines and in their Narita and Kansai airport lounges. Our statistics indicate that each airline copy is seen by 6.5 passengers and over 34,000 readers per month.

Computing Japan is carried as an inflight magazine by:

  • Singapore Airlines*
  • Northwest Airlines*
  • United Airlines*
  • Canadian Air
  • Cathay Pacific
  • China Airlines
  • Air India
  • Air China
  • British Air

* Over 1,000 copies per month

In addition, current and back issues of Computing Japan are read by several hundred travelers in the business centers of dozens of major hotels in Tokyo, Osaka, and other cities. These include numerous Hilton, Tokyu, and Westin hotels, The Imperial Hotel, The Hotel Okura, The Four Seasons Hotel, Yokohama Grand Hotel, and Royal Park Hotel.

We're as close as your favorite bookstore.

Computing Japan has been sold in Japanese bookstores since July 1994. We're currently available in all Kinokuniya, Yurindo, Maruzen, and Towerbooks bookstores, and in over 315 other major bookstores throughout Japan that carry English-language periodicals. We entered the American market in July 1995, and are now carried in bookstores in throughout the West Coast.

Satisfied subscribers are a magazine's lifeblood

Some 70% of our subscriptions go to business addresses, and our business subscribers tell us that Computing Japan is on the departmental routing slip the longest of any magazine (i.e. read by the most staff members). Our subscription renewal rates are over 80% -- well above the industry average. A recent reader survey suggests that copies delivered to residences are read by an average of 1.8 persons, and copies delivered to businesses are read by an average of 8.5 staff members.

Currently, about 80% of our subscribers live in Japan, 15% in North America, 3.5% in the Asia-Pacific region, and 1.5% in Europe.

Other distribution channels

On average, we distribute over 500 complimentary copies per month to key industry figures, media players, and selected IT professionals. WE also distribute free copies at trade shows and conferences, or in response to mailed requests.

Who reads Computing Japan?

As a group, our readers represent a wide range of industries, functional areas, job titles, and company sizes. What they have in common are an interest in modern information technologies and market trends, and a desire to find and use effective services and products. Many are doing business in or with Japan, or have an intent to do so in the future. They turn to Computing Japan for prompt technology and market news, authoritative analyses of trends and conditions, and unbiased product reviews.

  • About 80% of our readers are male, and 20% are female.
  • 32% are in their 20s, 33% in their 30s, 24% are in their 40s, and 10% age 50 or older.
  • Over 53% are corporate executives or managers who make or influence the buying decisions of their companies.
  • 16% work in enterprises with over 5,000 employees; 12% work in corporations with 1,000 to 5,000 employees; and 22% work in companies of 100 to 1,000 employees.
  • Some 84% fly internationally at least 2 times per year, and 24% make 5 or more international flights yearly.
  • 17% earn over $100,000 per year; 44% earn $50,000 to $100,000.
  • By principal job function, 21% work in marketing/planning, 17% in administration/finance, 16% in R&D, 10% in consulting, 9% in training/HR, 9% in specialist/technical positions, and 6% in systems integration.
  • Almost 29% work for R&D/education organizations, 17% for software design/development firms, 16% for manufacturing corporations, 9% for media-related companies, 8% for financial institutions, 8% for information services firms, and 7% in government.

Dozens of major companies have used full-page ads in Computing Japan,

to reach their target audience, including:

  • Allied Telesis
  • Apple Computer
  • Bay Networks
  • Compaq Computer
  • DELL Computer
  • Deutsche Telekom
  • Digital Equipment Corp.
  • EDS
  • Fuji Film
  • Fujitsu
  • Global OnLine
  • IDG World Expo
  • InterQ Inc.
  • Itochu Techno-Science Corp.
  • JAFCO America Ventures
  • Kubota Corp.
  • Kyocera
  • Lotus Development
  • Micrografx
  • Micron Electronics
  • Microsoft Corp.
  • NEC Corp.
  • Newbridge Networks
  • Nippon Office Systems
  • Nokia
  • Novell Inc.
  • NTT Data Communications Systems
  • Oracle Corp.
  • PSI Net
  • Ryoyo Electro
  • Sofmap Future Design
  • Sun Microsystems
  • Sybase
  • TOMEN Electronics Corp.
  • Toshiba
  • United Press International
  • Ziff-Davis Japan
Thousands of individuals read Computing Japan at home or on their favorite airline, but about 80% of our subscriptions go to hundreds of major corporations and organizations throughout Asia and North America. A small sampling of Japan-based offices with multiple subscriptions follows:
  • Adobe Systems
  • American Electronics Association
  • American Embassy
  • Andersen Consulting
  • Apple
  • AT&T
  • Citibank
  • Coca Cola
  • Compaq
  • DDB Needham
  • Dow Corning
  • EDS
  • Fujitsu
  • Hewlett Packard
  • Hitachi
  • IBM Japan
  • IBM Asia Pacific
  • Intel
  • Justsystem
  • Lotus
  • McKinsey & Company
  • Merrill Lynch
  • Microsoft
  • Mitsubishi
  • Mitsui
  • Morgan Stanley
  • Motorola
  • NEC
  • Nikkeisha
  • Northern Telecom
  • Northwest Airlines
  • Novell
  • Proctor & Gamble
  • Reuters
  • Siemens
  • SmithKline Beecham
  • Sumitomo
  • Sybase
  • Toshiba
  • TUV Rheinland

Founding staff

Terrie Lloyd, Publisher & President; Founder of LINC Japan, LINC International (Australia), LINC Computer (Japan, Hong Kong, Singapore, India; acquired by EDS in November 1995), and LINC Media, Inc. Former president of the Australian Business Association.

Robert Jamison, Associate Publisher; fifteen years in the design and advertising industry. Currently serving as the vice president of international business development in LINC's U.S. office.

Computing Japan's Missions

We are dedicated to helping our readers stay abreast of innovative information technologies being developed and implemented in Japan by publishing the latest industry news, informative articles, and insightful analyses. Computing Japan covers the issues, products, and services that will shape tomorrow's business tools and methods.

Computing Japan's other, equally important, mission is to provide a respected, top-quality, influential medium through which our advertisers can reach key buyers and recommenders of hardware and software products and services. We offer the ideal method to leverage a limited advertising budget by creating "mind share" among readers who rely on Computing Japan to facilitate their purchasing decisions.

We Know the Japanese Computer Market

Computing Japan has been quoted in many prominent Japanese and foreign publications, including Forbes, The Economist, The Daily Telegraph, Business Week,and others. Our articles are also abstracted in Anbar Management Intelligence, Europe's leading information management and technology abstracting service.

Market facts

  • Japan is the world's fastest growing information technology market, currently ranked #2.
  • There are more than 3,500 foreign capital companies in Japan, and they spend more than 30 billion annually on hardware, software, and services.
  • An additional 2,000 Japanese companies have foreign managers who make equipment and service purchase decisions.
  • IT- and computer-related purchases in Japan are expected to double by the end of the century.

In every issue of Computing Japan:

Market Statistics

  • Retail Market Overview
    (based on information provided by Business Computer News)
  • Newsbriefs
    (based on information provided by Digitized Information)

Freelance Columns

  • "Industry Eye" by John Boyd
  • "The Query Column" by Thomas Caldwell
  • "In My Opinion" by Thomas Caldwell
Regular Departments
  • Industry News
  • Newsbriefs
  • Resource Groups
  • Events Calendar
  • Product Profiles

1999 Editorial Calendar

Issue
(Issue date)
Space Deadline Partial List of Main Articles/Themes
January 1999
(12/25)
11/20
'99 Calendar
February 1999
(1/25)
12/18
Electronic Commerce
March 1999
(2/25)
1/15
Mobile Computing
April 1999
(3/25)
2/19
Telecommunications
May 1999
(4/23)
3/19
Software
June 1999
(5/25)
4/16
Network Computing

July 1999
(6/25)

5/21
E-Commerce
August 1999
(7/23)
6/18
Distance Learning
September 1999
(8/25)
7/16
Special IT Recruiting Bumper Issue!!
October 1999
(9/20)
8/20
Entrepreneurship

 

Comments or suggestions?
Contact cjmaster@cjmag.co.jp

 
Copyright 1999 Computing Japan Magazine
All Rights Reserved
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