April 1998
Vol. 5, No. 4

Asia-Pacific Takes to the Net
Asian economies got off to a late start in the Internet road race, but now they've put the pedal to the metal and are catching up fast. Even running under the yellow flag of an Asian financial crisis, regional businesses are set to shift their Internet-related spending into high gear in 1998.

by David Kellar

A Banner Opportunity for Advertising
Japan's website banner ad market remains small compared to that of the US, but it is maturing rapidly. If you've been eyeing the untapped potential for promoting your company and products on the Web in Japan, this primer will help you to get started and avoid some basic missteps.

by Tim Clark

One Rung at a Time
Since its founding five years ago, Dell Japan has grown into the number 8 computer systems company in Japan. Computing Japan talks with Chip Saunders, new president of Dell Japan, about the Dell direct sales model and his strategy for climbing the ladder to number 1.

by Robert Jamison

The Law, the Net, and You
Yes, you can be arrested for illegal activities on the Internet. But how do you know if your actions, or personal and corporate webpages, are running afoul of Japanese law? Here's a book that explains the basics.

by Noriko Takezaki

Finding Japanese Technology Info Online
Yes, you can find useful and timely Japan-focused IT information available on the Web in English -- if you know where to look. Here is our pick of media and other sites to help get you started.

by Wm. Auckerman


Editor's Page

What the Japanese Are Reading
A glance inside some Japanese computer magazines

by Yuh Nagano

Industry News
Current Japanese IT market news and views

The Query Column
Spammers, Kinko's, and life in Japan

by Thomas Caldwell

The Digital Forest
A biannual look at the state of the Japan's Net

by Forest Linton

The Help Desk
An English-based solution for Japanese Web input

by the Editors

Newsbriefs
A quick look at who's doing what, and with whom

Product Profiles
What's new on the Japanese market?

Industry Eye
The DVD conundrum

by John Boyd