March 1997
Vol. 4, No. 3



(Due to the transient nature of the internet, some of these links may have expired or no longer exist.-editors)




Second Thoughts On Foreign Procurement
Japanese PC manufacturers initially saw low-cost foreign components as offering a needed edge in today's competitive, price-conscious market. But problems with quality have prompted many firms to rethink their procurement strategies.

by Noriko Takezaki

Japan's Secret Weapon in Today's High-Tech Wars
Is dominance of the world's high-technology markets a matter of profit, or an issue of national security? Japan clearly subscribes to the latter view. Louis Ross offers a historical analysis of Japanese high-tech industrial policy, and why it has helped companies like NEC, Fujitsu, and Hitachi develop into global powerhouses.

by Louis Ross

The Virtual Arm of the Law
When is a trademark not a trademark? When it's a Web homepage address some would claim, but the law may not agree. The issue of trademark protection for Internet domain names is a sticky one that, more and more, is ending up in court.

by Karl Ruping

Dell's Direct Model of Success
In December 1996, John Medica was appointed president of Dell Computer KK. In January, Computing Japan visited him at Dell's new headquarters in Kawasaki to discuss current and future prospects for the Japanese PC market and the success of Dell's direct sales model.

by Terrie Lloyd

The Evolving Internet Access Market
How will the entry of NTT and Japan Telecom into Japan's already crowded Internet access market affect established Internet Service Providers? The presidents of three ISPs offer their views on changes in the industry: who will survive, and who will perish.

by Stew Magnuson




Editor's Page

CJ:Mail

Industry News

The Mac Chooser :by John Tyler
Persnickety problems and malicious machines

The Digital Forest :by Forest Linton
Why Japanese telecom prices are tumbling

The Query Column :by Thomas Caldwell
NTT directory assistance, the Web, and ISDN

The Help Desk
A kanji WP solution for English Windows

News Briefs
Who did what (and with whom)?

Product Profiles
A look at what's new on the Japanese market

BenchMarketing Japan :by Regis McKenna/JD Power
Single working women know what they want

Industry Eye :by John Boyd
Why business reengineering needs some serious rethinking