Knotted Beauty -- President Sanzo Okada speaks about the cedar tree’s potential

When Sanzo Okada entered Hida Sangyo, one of the most historic woodwork furniture manufacturers in Japan, as President in 2000, he had thought that surrounded by such abundant forests, of course the timber used for furniture would be taken locally. He was surprised to find that over 90% of the lumber the company used was imported, often knotted materials that were unappealing in the furniture industry. It all started when Okada asked the question, “What’s wrong with knots?”




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