Back & Forward - ...and the I-pot has tanked

Speaking of gadgets, recent news reports tell us that Japan’s growing number of elderly simply aren’t interested in high-tech consumer goods that are meant to give them a hand in their daily lives. Home appliance maker Zojirushi learned this the hard way after only selling 3,300 units of the I-pot, an electric teapot with a radio transmitter that emails relatives to let them know when baachan (grandma) has made tea.




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