Japan Third Party— The Value of Being Bilingual and Bicultural - SMS Strategy
Unlike many Japanese companies, which only want to do business while a customer’s business is stable and growing, JTP understands that foreign firms have global markets to take care of, and there is correspondingly an ebb and flow of interest and involvement in the Japanese marketplace. JTP feels that large companies may be a bit slower in paying their bills if they’re shutting down an operation, and smaller ones just getting ready to launch represent a possible credit risk. However, rather than be put off by this, the company simply factors such “alternative” business into its risk profile, making sure to do credit checks as appropriate and spending adequate face-to-face time with the clients, ensuring they are committed and capable.
This reality has given rise to the company’s well known SMS Strategy, representing the three phases of foreign company involvement in Japan and the different needs that each phase represents.
Recent comments