Performance Creates Value - Brian Nelson - II
ValueCommerce’s Brian Nelson tells how it is done
ValueCommerce was founded in 1996 as ‘TransPacific’ by New Zealander Tim Williams. He is the only foreigner in Japan to have two companies he has founded go public. The first being a company called ‘ValueClick’ that went public in May 2001. However, this story is really about the man behind the founder, the person who has shepherded the company from a 10-person start-up to a major player in the online space. That person is 39-year old Brian Nelson, the company’s CEO for almost six years.
A tall 2 meters, Nelson not only possesses a powerful physical presence but a strong personal one as well. Armed with fluent Japanese and more than 17 years work experience in Japan, he has provided the natural leadership, tenacity and a great personal network of well-placed friends in large consumer products companies to get ValueCommerce much further along the evolutionary scale than it might have otherwise been. In particular, Nelson’s presence meant the survival of the company in its early days through the challenges of the post dotcom bust and the 9/11 rout.
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