Performance Creates Value - ValueCommerce

What is affiliate marketing?

According to Wikipedia.com, affiliate marketing is “A popular method of promoting web businesses in which an affiliate [web site] is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (pay per click), registrant (pay per lead), or a commission for each customer or sale (pay per sale), or any combination.”

For ValueCommerce affiliate marketing is a business model that has propelled the company past the incumbents in the traditional online banner ad marketing industry. Essentially the ecosystem consists of an engine which manages and reports the flow of ads and links placed on affiliate websites, a sales force that leverages the company’s more than 333,000 affiliate web and mobile sites into a highly effective segmented and targeted market place for advertisers, and sophisticated tools which offer the ability to track activity of certain kinds after an ad/link is clicked on, so that advertisers have the option to only pay for certain actions.

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