Japan's Consumer Renaissance - (1)

How Japan's Otaku are changing the way we do business.

You've seen them shuffling around Akihabara, shopping bags held closely to chest containing prized comics or lined up outside computer stores waiting for the latest release of limited edition action figures.

These Otaku, or geeks who have a passion for animation and manga, are a ubiquitous modern symbol of Japan. And while Otaku sub-culture may inspire derision among ordinary Japanese, inexplicably, out of Japan, these geeks have gained cult status. In this edition we examine how Otaku have indirectly led Japan's cultural renaissance and evaluate how Japan is transforming from primarily a manufacturer exporting goods to an exporter of ideas. Lastly we examine how this societal Change Point impacts your business.

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