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Covering
vital Japanese business information technologies, trends, and resources,
Computing Japan
is published by LINC Media Inc. a Tokyo-based company founded in 1995
by Australian entrepreneur Terrie Lloyd. The first issue of the magazine was published
in June 1994. Computing Japan remains the only English-language monthly
devoted to Japanese business, technology, and computer issues.
Computing Japan
is read by nearly 35,000 business travelers each month. In autumn 1994, Northwest
Airlines began carrying Computing Japan as a business- and first-class inflight
magazine on its Japan inbound/outbound flights. Since then, eight other airlines
have started carrying the magazine. We now place copies each month
on the international flights of these airlines and in their Narita and Kansai
airport lounges. Our statistics indicate that each airline copy is seen by 6.5
passengers and over 34,000 readers per month.
Computing Japan
is carried as an inflight magazine by:
- Singapore Airlines*
- Northwest Airlines*
- United Airlines*
- Canadian Air
- Cathay Pacific
- China Airlines
- Air India
- Air China
- British Air
* Over 1,000 copies
per month
In addition,
current and back issues of Computing Japan are read by several hundred
travelers in the business centers of dozens of major hotels in Tokyo, Osaka, and
other cities. These include numerous Hilton, Tokyu, and Westin hotels, The Imperial
Hotel, The Hotel Okura, The Four Seasons Hotel, Yokohama Grand Hotel, and Royal
Park Hotel.
We're
as close as your favorite bookstore.
Computing Japan
has been sold in Japanese bookstores since July 1994. We're currently available
in all Kinokuniya, Yurindo, Maruzen, and Towerbooks bookstores, and in over 315 other major bookstores
throughout Japan that carry English-language periodicals. We entered the American
market in July 1995, and are now carried in bookstores in throughout the West Coast.
Satisfied
subscribers are a magazine's lifeblood
Some 70% of our
subscriptions go to business addresses, and our business subscribers tell us that
Computing Japan is on the departmental routing slip the longest of any
magazine (i.e. read by the most staff members). Our subscription renewal rates
are over 80% -- well above the industry average. A recent reader survey suggests
that copies delivered to residences are read by an average of 1.8 persons, and
copies delivered to businesses are read by an average of 8.5 staff members.
Currently, about
80% of our subscribers live in Japan, 15% in North America, 3.5% in the Asia-Pacific
region, and 1.5% in Europe.
Other
distribution channels
On average, we
distribute over 500 complimentary copies per month to key industry figures, media players, and selected IT professionals. WE also distribute free copies at trade shows and conferences, or in response to mailed requests.
Who
reads Computing Japan?
As a group, our
readers represent a wide range of industries, functional areas, job titles, and
company sizes. What they have in common are an interest in modern information
technologies and market trends, and a desire to find and use effective services
and products. Many are doing business in or with Japan, or have an intent to do
so in the future. They turn to Computing Japan for prompt technology and
market news, authoritative analyses of trends and conditions, and unbiased product
reviews.
- About 80% of
our readers are male, and 20% are female.
- 32% are in their
20s, 33% in their 30s, 24% are in their 40s, and 10% age 50 or older.
- Over 53% are
corporate executives or managers who make or influence the buying decisions of
their companies.
- 16% work in enterprises
with over 5,000 employees; 12% work in corporations with 1,000 to 5,000 employees;
and 22% work in companies of 100 to 1,000 employees.
- Some 84% fly
internationally at least 2 times per year, and 24% make 5 or more international
flights yearly.
- 17% earn over
$100,000 per year; 44% earn $50,000 to $100,000.
- By principal
job function, 21% work in marketing/planning, 17% in administration/finance, 16%
in R&D, 10% in consulting, 9% in training/HR, 9% in specialist/technical positions,
and 6% in systems integration.
- Almost 29% work
for R&D/education organizations, 17% for software design/development firms,
16% for manufacturing corporations, 9% for media-related companies, 8% for financial
institutions, 8% for information services firms, and 7% in government.
Dozens
of major companies have used full-page ads in Computing Japan,
to reach their
target audience, including:
- Allied Telesis
- Apple Computer
- Bay Networks
- Compaq Computer
- DELL Computer
- Deutsche Telekom
- Digital Equipment
Corp.
- EDS
- Fuji Film
- Fujitsu
- Global OnLine
- IDG World Expo
- InterQ Inc.
- Itochu Techno-Science
Corp.
- JAFCO America
Ventures
- Kubota Corp.
- Kyocera
- Lotus Development
- Micrografx
- Micron Electronics
- Microsoft Corp.
- NEC Corp.
- Newbridge Networks
- Nippon Office
Systems
- Nokia
- Novell Inc.
- NTT Data Communications
Systems
- Oracle Corp.
- PSI Net
- Ryoyo Electro
- Sofmap Future
Design
- Sun Microsystems
- Sybase
- TOMEN Electronics
Corp.
- Toshiba
- United Press
International
- Ziff-Davis Japan
Thousands of
individuals read Computing Japan at home or on their favorite airline,
but about 80% of our subscriptions go to hundreds of major corporations and organizations
throughout Asia and North America. A small sampling of Japan-based offices with
multiple subscriptions follows:
- Adobe Systems
- American Electronics
Association
- American Embassy
- Andersen Consulting
- Apple
- AT&T
- Citibank
- Coca Cola
- Compaq
- DDB Needham
- Dow Corning
- EDS
- Fujitsu
- Hewlett Packard
- Hitachi
- IBM Japan
- IBM Asia Pacific
- Intel
- Justsystem
- Lotus
- McKinsey &
Company
- Merrill Lynch
- Microsoft
- Mitsubishi
- Mitsui
- Morgan Stanley
- Motorola
- NEC
- Nikkeisha
- Northern Telecom
- Northwest Airlines
- Novell
- Proctor &
Gamble
- Reuters
- Siemens
- SmithKline Beecham
- Sumitomo
- Sybase
- Toshiba
- TUV Rheinland
Founding
staff
Terrie Lloyd,
Publisher & President; Founder of LINC Japan, LINC International (Australia),
LINC Computer (Japan, Hong Kong, Singapore, India; acquired by EDS in November
1995), and LINC Media, Inc. Former president of the Australian Business Association.
Robert Jamison,
Associate Publisher; fifteen years in the design and advertising industry. Currently serving as the vice president
of international business development in LINC's U.S. office.
Computing
Japan's Missions
We are dedicated
to helping our readers stay abreast of innovative information technologies being
developed and implemented in Japan by publishing the latest industry news, informative
articles, and insightful analyses. Computing Japan covers the issues, products,
and services that will shape tomorrow's business tools and methods.
Computing Japan's
other, equally important, mission is to provide a respected, top-quality,
influential medium through which our advertisers can reach key buyers and recommenders
of hardware and software products and services. We offer the ideal method to leverage
a limited advertising budget by creating "mind share" among readers
who rely on Computing Japan to facilitate their purchasing decisions.
We
Know the Japanese Computer Market
Computing Japan
has been quoted in many prominent Japanese and foreign publications, including
Forbes, The Economist, The Daily Telegraph, Business Week,and others. Our
articles are also abstracted in Anbar Management Intelligence, Europe's
leading information management and technology abstracting service.
Market
facts
- Japan is the world's
fastest growing information technology market, currently ranked #2.
- There are more
than 3,500 foreign capital companies in Japan, and they spend more than ¥30
billion annually on hardware, software, and services.
- An additional
2,000 Japanese companies have foreign managers who make equipment and service
purchase decisions.
- IT- and computer-related
purchases in Japan are expected to double by the end of the century.
In
every issue of Computing Japan:
Market Statistics
- Retail Market
Overview
(based on information provided by Business Computer News)
- Newsbriefs
(based on information provided by Digitized Information)
Freelance Columns
- "Industry Eye"
by John Boyd
- "The Query Column"
by Thomas Caldwell
- "In My Opinion"
by Thomas Caldwell
Regular Departments
- Industry News
- Newsbriefs
- Resource Groups
- Events Calendar
- Product Profiles
1999
Editorial Calendar
Issue
(Issue date) |
Space
Deadline |
Partial
List of Main Articles/Themes |
January
1999
(12/25) |
11/20
|
'99
Calendar |
February
1999
(1/25) |
12/18
|
Electronic Commerce |
March
1999
(2/25) |
1/15
|
Mobile
Computing |
April
1999
(3/25) |
2/19
|
Telecommunications |
May
1999
(4/23) |
3/19
|
Software |
June
1999
(5/25) |
4/16
|
Network Computing |
|
July 1999
(6/25)
|
5/21
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E-Commerce |
August
1999
(7/23) |
6/18
|
Distance
Learning |
September
1999
(8/25) |
7/16
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Special
IT Recruiting Bumper Issue!! |
October
1999
(9/20) |
8/20
|
Entrepreneurship |
Comments
or suggestions?
Contact cjmaster@cjmag.co.jp
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