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J@pan Inc Magazine: Japan's only independent business magazine in English with a print run of 24,000 copies.
To advertise, call 03-4550-2929 or contact info@japaninc.com
See also Advertising Rates and specifications for Magazine | Newsletter Advertisement | Website Banner Advertisement | Magazine Deadlines
Who isn't reading J@pan Inc?
J@pan Inc magazine issue is delivered to subscribers of the following newspapers:
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J@pan Inc is sent out to members of the following Chambers of Commerce:
ACCJ
(American Chamber of Commerce)*
*ACCJ Members may opt out.
British Chamber of Commerce
J@pan Inc is the in-flight magazine for the following airlines:




J@pan Inc is in every room/office of the following establishments in Tokyo:



Other Distribution Points:

- 24,000 copies distributed bimonthly
- 233 Great Bookstores throughout Japan
- Tokyo American Club lounges
- Business lounges of major hotels throughout Japan
- Distribution points may change without prior notice
Airline lounges throughout Asia:
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Our readers are highly-educated; whether they are the CEO, CTO, CIO, partner, founder, senior VP or president of their company. When you advertise in J@pan Inc, you reach one of the savviest audiences imaginable. They are international and influential business leaders. Open-minded. Perceptive. Wealthy. Do they number in the millions? No. And that's what makes them so valuable: they are the cream of the crop.
OUR COVERAGE
BUSINESS J@pan Inc is about business in Japan. New business. Technology business. So while we'll never cover the metal parts industry, we will cover a B2B online exchange allowing metal parts to be traded more efficiently than before. We will cover startups using new technologies to circumvent the old guard. We will reveal the best way to do business in Japan now. We will provide the research and statistics that prove the New Economy here is not hype. We will map the territory, showing where the hot startups are concentrating around Japan. In other words, we will show readers everything that matters about Japan now.
TECHNOLOGY Technology reporting is a subtle craft. Too often publications get obsessed with the inconsequential details. We're experienced enough to know better. We keep things in their proper perspective, and delve into the tech specs only when necessary to understanding the bigger picture. Our readers want the executive summary. (Naturally -- they're executives.) Of course, there's the more playful side of technology to consider as well. We show readers the latest of Japan's cool little gizmos and gadgets, which are often months or even years ahead of the rest of the world.
PEOPLE Entrepreneurs are our heroes. We love sharing their stories with our readers. We excel in this area: there's simply no other publication in the world that covers Japan's high-tech entrepreneurs like J@pan Inc. Our coverage expands beyond entrepreneurs, of course: Presidents. Politicians. Professors. Authors. Foreign CEOs looking to break into the market. Anyone who has a stake in Japan's New Economy.
... and MORE Our readers are smart enough to know when it's time to unplug from work. That's why we sprinkle each issue with fun, interesting stuff. The best Italian restaurant in Tokyo. The latest and greatest hotel. A cool little make-your-own-robot shop in Akihabara. A small-screen guide to Hiroshima.
OUR READERS: UP CLOSE AND PERSONAL
Our readership is in the top income brackets. They have means. They expect the best that the world -- and Japan -- has to offer. If they spot something in our pages, they'll remember it. That's because they've developed a certain relationship with the magazine, an affiliation of sorts. Seeing it in J@pan Inc is like hearing about it from a trusted, knowledgeable friend.
Our readers are decision makers:
President, CEO, Principal, Managing Director, Japan, Regional Vice President, Senior Director, General Manager, Account Manager, Partner, Investment Manager, Sales Manager, Solution Architect, Project Leader, Marketing Manager, Representative Director, Executive Director, IT Systems Risk Manager, Implementation Manager, Market Researcher, Bureau Chief, Director of Sales, Group Localization Manager, Director Asia-Pacific, Chairman, Senior Associate, Ecommerce Director, Portfolio Manager, Analyst, Senior Investment Manager, Commercial Attache, CIO, CTO and more ...
Our readers work for leading companies:
Merrill Lynch, Accenture, Microsoft, Lehman Brothers, Nippon Ericsson, McKinsey & Co, Leo Burnett, Jupiter Communications, Cable & Wireless IDC, Bloomberg, Jardine Fleming, startupfactory, Ernst & Young, Northwest Airlines, Enron, A.T. Kearney, Menire Venture Capital Phone.com, KBC Financial Products, Inktomi, Motorola, Lucent Technologies, Institute for the Future, Nasdaq Japan, Zurich Insurance, Nihon Unisys, Stanford University and more...
| OUR READERS' INTERESTS | % |
|---|---|
| E-Commerce in Japan | 75 |
| New technology in Japan | 50 |
| Foreign players in Japan | 36 |
| Japanese entrepreneurs | 35 |
| Doing business in Japan (guidelines & advice) | 35 |
| Small Japanese companies | 33 |
| Investment opportunities in Japan | 26 |
| OTHER JOURNALS OUR READERS READ | % |
|---|---|
| The Economist | 43 |
| Time | 37 |
| Other | 32 |
| Asian Wall Street Journal | 26 |
| Fortune | 20 |
| Wired | 19 |
| Forbes | 13 |
| Industry Standard | 10 |
| Business 2.0 | 9 |
| Red Herring | 7 |
| Fortune | 20 |
| Upside | 4 |
| San Jose Mercury News | 3 |
| OUR READERS' COMPANY'S PRIMARY BUSINESS |
% |
|---|---|
| Internet/Online | 16 |
| Academic/Education | 14 |
| Consulting | 12 |
| Software/Design/Enterprise | 11 |
| Finance/Banking/Accounting | 9 |
| Telecommunications | 5 |
| Publishing/Media | 4 |
| Government/Non-profit | 3 |
| Travel&Hospitality | 3 |
| Hardware/Peripherals etc. | 2 |
| Legal Services | 2 |
| Medical/Healthcare | 2 |
| Real Estate/Insurance | 1 |
| SUBSCRIBER BREAKDOWN BY COUNTRY as of January 1, 2005 |
% |
|---|---|
| Japan | 70 |
| United States | 17 |
| United Kingdom | 3 |
| Australia | 1 |
| Hong Kong | 1 |
| Singapore | 1 |
| Canada | 1 |
| Other* | 6 |
*Other includes: France, Germany, Israel, Sweden, Switzerland, Netherlands, China, South Korea, Taiwan, Denmark, Finland, Thailand, India, Ireland, Austria, Belgium, Italy, Malaysia, Monaco, New Zealand, Norway, Saudi Arabia, and more.
Reader Acclaim:
"J@pan Inc is the single best English-language source I've found for keeping up with the various elements of Japan's IT community. I LIKE THE BALANCE OF GOOD REPORTING AND THE 'EDGY' TONE of the articles: serious business, but still gives an adrenaline kick."
Keith Kirkham, Commercial Attache for IT, American Embassy, Tokyo
"I just want to tell you how impressed I am with your site, your magazine, and your content. This type of CONSISTENT QUALITY is sorely lacking in anything I've read from anyone covering Japan. Keep up the good work!"
Marc B. Ira, President, JPComCenter
"Congrats on a great magazine that seems to be Japan's answer to Red Herring and Tornado-Insider."
Guy J.S. Douglas, Head of Business Development, Broeur Worldwide, London
"This website is a breath of fresh air. It's amazing how the majority of people in America know next to nothing about Japan, yet know so much about European countries. I will continue to enjoy your site, and thanks for the shared knowledge!"
Peter Huddleston
"I always believe a pat on the back goes a long way. I would like to congratulate your magazine. I have been a reader for some time now and enjoy not only the weekly email updates, but the hard cover copies as well, which adorn my new office in Tokyo, where MANY FOREIGN VISITORS HAVE PICKED UP MY ONLY MONTHLY COPY as a souvenir. No hard feelings of course, as I can get another, but it is interesting to note that foreign visitors are interested in the content and impressed at the quality of the production."
David Middleton, BLM International
"I just read the article entitled 'Always Remember the 80-20 rule.' I want to thank you for validating my efforts and my business model. It is incredibly motivating to hear a 30-year veteran (guru) of Japan/US business succinctly package together the magic ingredients for a US company to penetrate Japan and be successful. I hope you don't mind me quoting the article at my next business update to my executive board. When I hit a roadblock, I'll just revert back to it to ensure I'm on the right track."
Ira Krolnick, Senior Vice President of Business Development, MFS Investment Management, Boston


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